We all know content is king when it comes to the Internet search engines. However, there is certainly a Queen of the Internet, and that’s quality back-linking to your website. (Don’t have a website yet? Sign up for the free videos to learn how quickly you can be up and running.)

Of course there are the long-proven, standard ways of getting one-way links:

• Listing your website with directories
• Article submission
• Press releases

However, what has become one of the most important tools in the SEO manager’s toolbox is social bookmarking. Social Bookmarking allows you to maintain all of the power. You select which website you are going to promote, and use a social bookmarking website to gain one automatic backlink. It does not stop there! When you couple that with tags added to your listing, you get an additional bump or benefit. This is done because you will get a link to your website on every separate tag page as well. That can result in up to 20 one-way links back to the website you are promoting, simply through a social bookmarking site. You must make sure that your website offers unique, relevant, highly valuable content. If it does, other people will bookmark your website as well. The more people bookmark your site, the better traffic you will gain from that social bookmarking website.

Social Bookmarking is the latest and greatest in Internet buzzwords, and you can leverage that buzz to promote your products, services of company. Don’t forget who’s King – content is King. But if you offer unique content that people will find useful, you have outstanding odds of having the Queen of the Internet lead you to the front page of social bookmarking websites. Getting your website there is like they Holy Grail of traffic to your website.

If you do not offer outstanding content on your website, you will still gain the all important one way links to your website. Even negative reviews of your site will not change the ways the search engines see your link. Search engines are hungry for new, fresh, relevant content. All you have to do is feed it to them.

Link exchanges are dead: a thing of the past. Other than highly unique and theme related links, they work when they provide useful information and products to your customers directly from a relevant/related website. Otherwise, Google and the rest have figured out their uselessness and link exchanges have gone the way of the buggy whip.

After King Content, Queen Links are the most important aspect of search engine optimization. Even the inter-linking you use to structure you site counts in your SEO efforts. MSN, Yahoo, and Google all spider your site, following the links and using the link text as a pretext for judging the content found on the page associated with the link. In other words, if you have a page on your website about drumsticks, then the link to that page should be drumsticks, and nothing else.

Stay tuned (meaning subscribe to the RSS feed) and learn how you can automate these steps to increase your efforts without increasing the amount of time you spend on this important link-building step in your overall SEO strategy.

Thanks,

Dennis